Adidas has released the new platinum Messi 15s to mark Leo’s fifth Ballon d’Or win. Platinum because “gold is for winners, platinum is for the greatest.” Perhaps a reference to the special “rare gold” Mercurials that Nike made for Cristiano Ronaldo after he won his third Ballon d’Or last year?

To drive their point home, Messi’s new boots include the words “el mas grande de todos los tiempos” (the greatest of all time).

At this rate, it’s only a matter of time before Nike makes a boot for Cristiano Ronaldo with the words “Messi sucks eggs” printed inside it.

The Ballon d’Or boot wars are serious business.