Coming in hot from the position that any attention is good attention, Norwich City have unveiled a third kit that “pays homage” to their 1992-94 kit that is consistently rated as one of the ugliest of all time.

Known as the “bird poo kit,” that ’90s look has lived on as a cult favorite and now it has inspired a wearable horror for a new generation.

Seriously, player contracts should include an ugly kit clause that immediately voids the deal if something like this is introduced to the equation.

That is not the expression of a man who is happy with what he is wearing.