Nike’s new limited edition Tiempo Pirlo boots “celebrate Pirlo’s dual careers as a footballer and winemaker” (Pirlo’s family owns a winery called Pratum Coller). The boots come in a merlot colorway with a real cork sockliner that features the words “Aged since ’94.” They’re also packaged in a wood crate like a bottle of wine.
In addition to the wine themed elements, the boots also feature four stars across the back and bottom to mark Italy’s four World Cup wins. But the obvious draw here is that there is finally footwear that is suitable for the pitch and the vineyard alike.
Merlot? I’m leaving.