They make it way too easy

I get it. Trying to come up with something exciting and new to say about the annual kit releases is hard. In Arsenal’s case, you really just want to say “It’s red with white sleeves, it’s way too tight, and you’ll probably be disappointed by who is actually wearing it this season,” but you can’t say that. Instead, Puma and Arsenal came up with this poetic oddity:

That’s real. See for yourself. They also included some strange videos, like this one:

Why do Arsenal do this to themselves? Aren’t there enough jokes about them already? The intensity of their masochism is unmatched in world football.